5 Sept 2022

Media:

China Daily (Chinese)

CRR China (WeChat)

Celebrating 10th anniversary, INDIGO and global pioneering artists present “creative city tour”

From 3 September to 7 October 2022, INDIGO teamed up with internationally renowned and rising artists to present "INDIGO x OPENFILE art exhibition – 'creative city tour'”, aiming to create an immersive, open and creative space that covers various kinds of art forms. Visitors were invited to experience the innovative and inclusive art vibe. As a popular trendsetting and socialising destination in Beijing, INDIGO has been promoting crossover integration of fashion, inspirations, art and commerce with continuous innovation and upgrades in the past decade, presenting distinctive and high-quality life aesthetics for young people in Beijing.

Apart from the art installation “INSPIRATION At Every Turn”, which was a collaboration between INDIGO and several reknowned artists, the metaverse game “Personally Yours” was also presented at INDIGO, in which consumers could generate virtual avatars and get exclusive digital collectibles.