During the 2022 National Day holiday in the Chinese Mainland, outdoor markets at popular business districts became destinations for local citizens and tourists. The first “Sanlitun Youth Coffee Festival” at Taikoo Li Sanlitun gathered over 80 coffee brands from Beijing and other cities, presenting a coffee feast for consumers. Walking along Sanlitun Road, it was easy to spot eye-catching outdoor coffee kiosks hosted by several brands in an area known as the "coffee station".