The appearance of INDIGO ten years ago brought impactful changes to the Jiuxianqiao business district in Beijing. Following a decade creative transformation, INDIGO continues to win easily amid fierce competition in the shopping mall sector, as its occupancy rate has been over 95%. Even under the impact of the epidemic, INDIGO still had outstanding performance in new brand introduction in 2020 and 2021, with 89 newly-opened and reopened brands. Through continuous brand portfolio upgrades, INDIGO provides more options for its target consumers with high-quality and well-chosen brands.

Mark Wang, General Manager of INDIGO, revealed that INDIGO has not ceased brand portfolio upgrades since opening ten years ago. All brand portfolio upgrades are launched to cater to new consumption trends and demands of young consumers. In order to build a lifestyle destination, INDIGO has been promoting spatial and retail mix upgrades, insisting on long-term co-creation with tenants and ongoing placemaking.

Since December 2020, Swire Properties and Sino-Ocean Group have begun developing INDIGO phase II. Unlike INDIGO phase I – a retail-led mixed-use development, – the phase II extension is an office-led mixed-use development.