With the opening of Taikoo Li Sanlitun West in 2021, Taikoo Li Sanlitun has begun launching a major transformation. “We hope the different zones of Taikoo Li Sanlitun to be further integrated. We will refresh people's understanding of Taikoo Li in a mix-and-match way,” said CT Ma, General Manager of Taikoo Li Sanlitun.

Taikoo Li Sanlitun's continuous brand mix adjustments and new regional and traffic flow plans were launched according to changing consumer and market demands. Since last year, Taikoo Li Sanlitun North has introduced more luxury brands, while Taikoo Li Sanlitun South has introduced more lifestyle-focused tenants. More obvious brand mix adjustments were associated with the opening of Taikoo Li Sanlitun West. For example, UNIQLO moved from its eye-catching location near Taikoo Li Sanlitun South's entrance to Taikoo Li Sanlitun West, upgrading it to a global flagship store.

As Swire Properties' first retail property in the Chinese Mainland, Taikoo Li Sanlitun has been an experimental field for the Hong Kong developer and brands. There has been an increase of “niche brands” to cater to the market's new demands. Examples include the first chain store of ON in Beijing and the introduction of Swedish ski brand Peak Performance and RE STATION.

In addition to brand mix adjustments, Taikoo Li Sanlitun has been balancing between innovation and stable sales. As such, Swire Properties' projects continue to step up their efforts to attract luxury brands. For example, Taikoo Li Sanlitun North will form a top cluster of global luxury flagship stores.

In the recent three years, Swire Properties has been developing new projects with partners in the Chinese Mainland, as well as investing more in management and operation –both becoming its effective mall development strategies in the region.