With functions including online sale, pop-up store and fashion content output, Taikoo Hui Guangzhou's online boutique created a new model for shopping malls' digitalisation, mobile e-commerce and new retail and brand operation. Within one year, this online boutique went from being questioned to being imitated and followed, indicating that this innovative model has not only been fully accepted by consumers and brands, but also affirmed by the industry.

On the occasion of its first anniversary, the online boutique released the brand slogan "Break the Trend, Be the Trend" and launched a series of activities. As of September 2022, 30 brands had opened pop-up stores on the online boutique of Taikoo Hui Guangzhou and total sales exceeded RMB 9.8 million. The new brand strategy of Taikoo Hui Guangzhou's online boutique broke the existing thinking of digitalisation by creating a new mini program form. It has become a more imaginative platform that seeks co-creation and mutual growth with brands and young people.

The online boutique marked Taikoo Hui Guangzhou's effort in exploring and innovating within the retail sphere, reflecting the project's forward-looking vision.