This article analyses the development of Swire Properties from two dimensions – localisation and innovation. With the expansion of Taikoo Li and Taikoo Hui, Swire Properties has brought its vision of a sophisticated, leisurely lifestyle and avant-garde vibes across the country. As an important urban regeneration player, Swire Properties' strategy is to combine local elements and enhance the cities' development roadmaps. For example, the combination of the old and the new can always be seen in Taikoo Li's open-plan and lane-driven architectural design.

Swire Properties emphasises exploring local culture as much as promoting urban regeneration, looking to integrate history, culture and commerce seamlessly. Upcoming key projects include the revitalisation of ZHANGYUAN in the Jing'an District and the development of the Taikoo Li Xi'an in the Small Wild Goose Pagoda historical and cultural zone. The article praised Swire Properties's ability to integrate time-honored cultural foundations with new architectural scenes while finding ways to communicate with younger consumers.

Swire Properties also stresses on innovative thinking and long-term development, striving to promote culture and the arts, provide consumers with distinctive experiences, form burgeoning communities and achieve sustainable development. Tim Blackburn, Chief Executive of Swire Properties, said that innovation is always a core business philosophy of Swire Properties. In addition to continuous improvements in leasing, operation and marketing, Swire Properties' innovative measures include efforts in enhancing performance with emerging technologies, as seen in the UrbanLab accelerator programme.