29 Nov 2022

Media:

Hong Kong Economic Times

Swire Properties pushes forward three residential developments backed by HKD100 billion investment plan

Adrian To, Director, Residential, Swire Properties, shared that the Company has an exciting pipeline of residential developments supported by the Company’s HKD100 Billion Investment Plan over the next decade. The Company’s latest residential development EIGHT STAR STREET has been very popular since its launch, with 78% of the units sold as of mid-October and sales totalling HKD628 million. He revealed that the Chai Wan project will offer a wide range of layouts, and will be launched for pre-sale earliest in the first quarter of 2023. The Company has been actively exploring the Southeast Asian market in recent years. Other than EDEN in Singapore, the Company also has projects in Indonesia and Vietnam.

As for the local residential market, To said short-term factors such as interest rate hike and market fluctuations would not affect the market in the long run, as the demand for housing in Hong Kong remains strong. The Company will closely monitor the Government’s land sale programme and participate in projects that suits its development strategy.

To believes that technology will continue to be used throughout the whole building cycle. Innovative technology was used at different building stages of EIGHT STAR STREET. For instance, the project site had full Wi-Fi coverage to enable the use of smart safety helmets during construction. The development's smart features include smart home systems and full 5G coverage. Multiple sustainable measures have been adopted at existing residential developments, such as using environmentally friendly concrete and forgoing the use of temporary generators.