19 Dec 2022

Media:

South China Morning Post

Swire Properties sees better retail, office performance with eased pandemic controls

Swire Properties Chief Executive Tim Blackburn shared his views on the outlook on investment and trading properties. Blackburn said the easing of social distancing measures and the stabilising pandemic conditions will help boost market sentiment and send an important message to the international community that Hong Kong is resuming its normal social and economic activities, which can facilitate international travel and help the city retain its status as an international financial centre. He projected that the latest easing of COVID-19 arrangements will benefit the retail, office and tourism sectors.

Blackburn added that while there has been an uptick in consumer sentiment in Hong Kong, local retailers would have to continue investing in different marketing campaigns, loyalty programmes and promotions to attract customers. In the meantime, he believes although factors – such as a rise in interest rates and an uncertain global and local economic outlook – will bring short-term fluctuations, the residential market in Hong Kong will remain stable in the long run backed by strong local demand and limited supply.