Citygate Outlets is collaborating with LuLu the Piggy to host the "Summer FARMily" campaign, inviting shoppers to experience a journey through "farming" this summer. Shoppers can scan QR codes located at the L2 Atrium of the mall and activate a "Summer MetaFARM Diary". By completing the four tasks set by the event, shoppers can collect virtual stamps and redeem exclusive LuLu the Piggy pot plants, so they can experience the joy of farming at home.

During the month, "Summer FARMily" pop-up stores offering over 100 LuLu the Piggy products can be found at the mall, including a 30-cm Buzzing Bee LuLu the Piggy plush toy. There will also be temporary photogenic farm-themed setups, and Korean bistro Banchan & Cook will be offering special LuLu the Piggy-themed dishes. Shoppers can also redeem a limited-edition face mask clip upon spending a designated amount. CLUB CG members can redeem special edition gifts upon eligible spending, such as portable fans, UV umbrellas and foldable chairs, which are useful for summer outdoor activities. CLUB CG members are also entitled to redeem merchant cash coupons of up to HKD1,000 and redeem a "Citygate Outlets x LuLu the Piggy" special edition reusable straw set.