Along with the relaxation of quarantine measure, Hong Kong's tourism industry is gathering momentum. While the Government is working on plans to promote cultural tourism, the business sector is also offering promotions and incentives to attract tourists. The editorial cited that malls of Swire Properties will be introducing in November special shopping promotions with Cathay Pacific that target tourists. According to the editor, some other companies hesitate about the full launch of promotion as the timeline for full border reopening remains unconfirmed.