Swire Hotels' House Collective is partnering with London's Set Collection this spring, marking the Company's first partnership with the London-based luxury group in Asia. Dean Winter, Managing Director of Swire Hotels, said the Company believes this exciting partnership will further elevate the reputation of The House Collective in the ultra-luxury hospitality space and help the brands stand out and appeal to the growing number of luxury consumers outside of Asia. The partnership will cover the Set Collection's four founding hotels in Amsterdam, Jerusalem, London and Paris.