Swire Properties announced that Swire Hotels will open its first luxury hotel outside China under the The House Collective brand in the Shibuya district of Tokyo, Japan. Scheduled for completion in 2027, the yet-to-be-named hotel will be part of a prestigious mixed-used project by acclaimed developers Tokyu Group, and L Catterton Real Estate. Spanning 117,000 sqm, the project will feature high-end retail, residences and a contemporary luxury hotel.

Tim Blackburn, Chief Executive of Swire Properties and Chairman of Swire Hotels, said that Swire Hotels has created a series of distinctive and stylish properties in the past 14 years that stand out in a highly competitive industry, and is very excited to be launching The House Collective in Japan. He added that the Company is looking forward to working closely with partners to create an exceptional experience for guests in Tokyo. Blackburn added that the Company is very confident in the future of its hotel business and will continue to explore opportunities to develop The House Collective and EAST hotel brands in the region.

Toby Smith, Deputy Chairman of Swire Hotels, said witnessing the growth of The House Collective is an extremely proud moment for the Company as it looks to expand into new cities throughout the Asia Pacific region. "We are delighted to be able to bring our distinctive design and people-first approach to hospitality in Tokyo," he added.