SOCIAL MEDIA HIGHLIGHTS
SWIRE PROPERTIES
Community
WeChat (Official Channel)
WeChat (Video Channel)
KEY CAMPAIGN HIGHLIGHTS
Sustainability We All Count
Number of posts - 25
Reach - 3,112,761
Video Views - 43,141
Interactions - 3,195
Clicks - 29,734
Campaign Submissions - 271
Fan Growth - 831
“ORIGINAL. ALWAYS” – 50th Anniversary
Number of posts - 74
Reach - 9,224,458
Video Views - 445,394
Interactions - 19,132
Clicks - 223,195
Campaign Submissions - 1,576
Fan Growth - 10,336
50A WeChat Online Adventure Game
Number of posts - 6
Video Views - 24,944
Interactions - 2,008
MOST INTERACTED POSTS
HK’s Most Attractive Employer by Randstad
700+Total interactions
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BOOKS for LOVE – books donation
1.3k+Total interactions
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“Seasons in Continuum” announcement
12k+Total interactions
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Taikoo Li Xi’an announcement
1.3k+Total interactions
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Placemaking: The first 50 years
2.3k+Total interactions
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*Due to the platform restriction, please watch the video on the corporate website via the link on the right.
MOST CLICKED POSTS
What is GPP
16.7%Click-Through Rate
1.3k+Total Clicks
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Get Redressed Month 2022 – Textile Recycling Campaign
5.44%Click-Through Rate
2.8k+Total Clicks
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Zero-Waste Street Fair 2021
34.8%Click-Through Rate
8.8k+Total Clicks
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Taikoo Li Xi’an announcement
1747%Click-Through Rate
122k+Total Clicks
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Placemaking: The first 50 years
1275%Click-Through Rate
2.2k+Total Clicks
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*Due to the platform restriction, please watch the video on the corporate website via the link on the right.