Media Coverage

As an international fashion landmark,Taikoo Li Sanlitun, has unveiled its transformation with the new brand slogan “Let's Fashion Forward”. This marks a significant shift, building on the previous “Let's Play Fashion” motif introduced in 2013. The project launched a unique series of six short videos over a week, each designed to articulate and bring to life the essence of this fresh branding from various angles. This approach signifies a textbook example of brand-building and promotional strategy in a commercial venture. By evolving its slogan after a decade, Taikoo Li Sanlitun not only embraces the changes of the times but also expresses a determined ambition to become a definitive fashion icon in the city and possibly nationwide, reinforcing its pioneering spirit in fashion innovation and setting a prime example of adapting with time while aiming to lead fashion trends forward.