Media Coverage

Taikoo Hui Guangzhou Online Boutique celebrated its second anniversary with the innovative campaign "Surfing Beyond Trend", drawing inspiration from the concept of Noah's Ark. This unique campaign spans various crossover product categories, consistently delivering unexpected offerings. The term "Beyond" highlights the boutique's departure from the traditional retail model through its distinctive "Online Pop-up Store" approach, whereas "Surfing" underscores its proactive search for fashion brands, showcasing its wide-ranging efforts to interpret fashion. In a mere two years, the boutique has rolled out over 60 online pop-ups, averaging a new launch every one to two weeks. This signifies the establishment of a new commercial model that transcends being merely an adjunct to physical retail, instead serving as a vital enhancement. By doing so, it forges a connection with the younger audience, engaging in the discourse of youth culture and catering to their unique fashion desires.