Media Coverage

A media tour on Swire Properties' major developments in Hong Kong revealed the Company's unique approach to creative transformation and community building. The visiting media delegation from the Chinese Mainland was especially impressed by Taikoo Place, which over the course of over 50 years has evolved into an all-encompassing community under the slogan "A Great Place to Be". Ongoing enhancements to public spaces, such as parks and elevated walkways, demonstrate the Company's commitment to thoughtful placemaking.

Pacific Place, since opening in 1988, maintains its prestige and continues to attract visitors through constant reinvention. The Starstreet Precinct has received recognition for successfully preserving the original character of the neighbourhood amidst modern development. The visit to Swire Archive provided historical context, showing how the company has been exploring sustainable development models that connect communities for over a century.

Overall, the media delegation gained an appreciation for the Company's philosophy of long-term investment in building vibrant and integrated communities across projects. The visit affirmed Swire's commitment to thoughtful placemaking and sustainable development as core principles that define its identity.