Media Coverage

Corporate Stories & Management Interviews

25 Apr 2023

Media:

SCMP EDT

Swire Properties strategically positioned in Chinese Mainland’s maturing luxury market

Swire Properties’ investment in Sanya, Hainan, plays a vital role in the Company’s strategy to leverage its brand and expertise in experiential retail to attract consumer spending in major Chinese Mainland cities. With the luxury goods market becoming more sophisticated, Swire Properties is well-positioned to capitalise on this trend.

Han Zhi, Director, Retail at Swire Properties, said the Company was fortunate to have found land parcels in prime locations that are suitable for large-scale landmark projects in 2022. In partnership with China Tourism Group, the world’s largest duty-free operator, the development in Sanya will be the Company’s most prominent project in the city to date. The resort-style premium retail complex will be a key player in Hainan’s efforts to establish itself as an international luxury hub.

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SCMP

20 Apr 2023