Media Coverage

With Swire Properties as the lead sponsor, the "Bi-city Youth Cultural Leadership Programme", a flagship initiative launched by the Hong Kong Palace Museum in 2022 to promote Chinese culture inheritance and foster cultural exchange, has come to its second edition. 16 students from Beijing and Hong Kong have been selected to partake in a two-month immersive learning programme, which encompasses internships and diverse art and cultural experiences in both cities. As a highlight of the edition, a full-day cultural exchange session with the Palace Museum was held in Beijing yesterday, providing participants with the opportunity to visit the museum and engage in insightful discussions with Director Wang Xudong.

Chief Executive Tim Blackburn said the Company shares the same vision as the Hong Kong Palace Museum in promoting Chinese art and culture and will continue to support the programme to help students develop leadership skills. The programme may also extend to other Chinese Mainland cities, such as Chengdu and Xi’an, in the future.