Social Media Highlights
2023 Corporate Channels Performance
Total Impressions*14,917,571
Total Interactions^536,455
Total Followers Growth11,545 (+10.1%)
*Total Impressions = Total number of times of which the content has been displayed to our audience
^Total Interactions = Total number of likes, comments, shares and clicks
Key Campaign Highlights
BOOKS FOR LOVE @ $10
Swire Properties' "BOOKS for LOVE @ $10" campaign is an annual fundraising event that aims to pass on the joy of reading and promote knowledge sharing by collecting and selling pre-loved books donated by the general public.
Number of Posts18
Total Impression2,677,095
Total Interactions53,162
Total Video Views364,488
Swire Properties Placemaking Academy
Swire Properties Placemaking Academy is a youth empowerment programme that welcomes all university students across Hong Kong. Selected participants will have the opportunity to engage in a six-month apprenticeship to plan and execute our annual signature event, the White Christmas Street Fair, making it even greener, smarter and more engaging for the greater Hong Kong community.
Number of Posts34
Total Impression2,271,678
Total Interactions21,671
Total Video Views549,969
"太小古绿 色星球(SD planet)" WeChat-Based Interactive Mini-Programme
To further promote our SD 2030 Strategy and support the conservation of biodiversity, Swire Properties (China) Investment Limited’s (SPLC) official WeChat account (@太古地产2030) launched the mini-programme "Green Planet" in September 2023.
The campaign highlighted our five strategic SD 2030 pillars through engaging mini-games and allowed users to collect "green points". SPLC then matched these "green points" with donations to designated NGOs specialising in birds and biodiversity protection.
The campaign highlighted our five strategic SD 2030 pillars through engaging mini-games and allowed users to collect "green points". SPLC then matched these "green points" with donations to designated NGOs specialising in birds and biodiversity protection.
Number of Posts3
Total Submission7,144
Total Views (pageview)46.1K
View Campaign Posts